Beneficial Life: Consumer Website Strategic Analysis

Company Background

Not only is Beneficial Life the largest and oldest life insurance company in the Intermountain West, it is in the nation's top 10 percent of life insurance companies in assets and insurance in force. It is a values-driven company that has high standards of performance. Beneficial Life has a strong reputation because of its integrity, security, excellence in performance, service and profitability.

Project Summary

Beneficial Life engaged a group of student e-business consultants to provide a strategic analysis of Beneficial Life's consumer site, comparing it with competing sites in the industry, and to evaluate its systems. Students organized focus groups to perform usability analyses on the company's intranet and extranet user interfaces. The students tested usability and effectiveness of both the intranet and extranet (consumer) web sites and offered suggestions for improving the design of its web interfaces.

Team Members

Josh Wangsgard (Team contatct)

Eric Evans

Craig Smith

Ricardo Hernandez

Heidi Herrick

Edgar Gomez

Jared Hansen

Advisory Board

• Advisory Board Members
• Make a Donation
• Member List
• Past meetings
• Upcoming meetings

Courses

• eBusiness Lecture Series
• Management Consulting
• Web Analytics

Web Analytics Competition

• Contest Information
• Fall 2006 Winners
• Winter 2007 Winners

e-Business Plan Competition

• Contest Information
• Judging Criteria
• Winners 2006
• Business Plan Competition

Contact Us

• Rollins Center for eBusiness
• 574 TNRB, Provo, UT 84602
• Phone: (801) 422-2815
• Fax: (801) 422-3449
• E-mail: ebusiness@byu.edu