Omniture: Omniture: Evolution of Standards in the Technology Industry

Company Background

Omniture provides hosted applications that help online businesses measure the effectiveness of their web sites and marketing initiatives, in order to improve their success and increase their ROI. The company's focus is on providing high-volume, complex web sites with the industry's most comprehensive yet most adaptable solution for measuring site traffic, advertising effectiveness, sources of sales, e-commerce transactions, and more.

Omniture has donated the use of SiteCatalyst(tm), its next-generation web analytics technology, to the Marriott School of Management. SiteCatalyst is a vital tool that empowers marketing executives to monitor visitor and customer activity in detail, identify specific points of change, and drive business decisions that increase success. SiteCatalyst has tracked tens of billions of page views for some of the Internet's largest and most active web sites. Among the Company's most notable customers are Microsoft, AOL Time Warner, Handspring, Franklin Covey, Media General, Media News Group, Gannett, Maytag and many more household names.

Project Summary

The project involves researching and evaluating how Omniture might best extract value from establishing the Open Transaction Framework while maintaining its competitive advantage.

The team evaluated several companies who have benefited from creating technology standards. The consulting team analyzed strategies companies used to promote a standard, how well the standard was adopted, and how the companies extracted value from the standard over several years.

The research and analyzing performed by this consulting group benefited Omniture by providing valuable insight to promote its competitiveness.

Team Photo

Team Members

Josh Taylor

Jeremy Leishman

Nestor Morales

Lincoln Spencer

Advisory Board

• Advisory Board Members
• Make a Donation
• Member List
• Past meetings
• Upcoming meetings

Courses

• eBusiness Lecture Series
• Management Consulting
• Web Analytics

Web Analytics Competition

• Contest Information
• Fall 2006 Winners
• Winter 2007 Winners

e-Business Plan Competition

• Contest Information
• Judging Criteria
• Winners 2006
• Business Plan Competition

Contact Us

• Rollins Center for eBusiness
• 574 TNRB, Provo, UT 84602
• Phone: (801) 422-2815
• Fax: (801) 422-3449
• E-mail: ebusiness@byu.edu