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Kevin and Debra Rollins Center for eBusiness - FedEx Freight: Promotion Management Application
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Marriott School

Kevin and Debra Rollins Center for eBusiness

FedEx Freight: Promotion Management Application

FedEx Freight

Company Background

FedEx Freight is the leading U.S. provider of next-day and second-day regional, less-than-truckload (LTL) freight services. FedEx Freight is known for exceptional service, reliability and on-time performance.

Project Summary

In an effort to increase traffic to and use of FedEx Freight's exceptional website, our team was responsible for creating a web application that could manage online promotions. In addition to creating promotions and questionnaires, the application allows account managers to invite customer via email to participate in the promotions. Customers earn points for prizes by answering questionnaires and completing pickup requests and bills of lading online. We delivered a functional prototype designed for easy integration into FedEx's existing architecture.

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