Novartis: E-Sales

Company Background

Novartis is the second largest provider of pharmaceuticals in the world. Novartis means utilizing scientific research, imagination and new technologies to provide ever-greater benefits for humankind. With an annual investment in research and development of approximately 3.5 billion Swiss francs, Novartis is committed to developing tomorrow's life science solutions. The expertise of over 100,000 Novartis employees will ensure the company's success.

Project Summary

Novartis Pharmaceuticals is an international pharmaceutical company that is exploring the possibilities and alternatives within e-business to expand its business operations into many aspects of E-Commerce. Students will assist Novartis in expanding its marketing and sales approach into the technology arena. The research provided by the E-Business Center will assist Novartis in its expansion by identifying key possible partnerships in the field of e-detailing and video conferencing. By identifying the right technologies and partners for Novartis, students will identify cost-effective ways to detail pharmaceuticals to doctors and methods to reach larger markets of physicians.

Team Photo

Team Members

Jared Hansen (Team contatct)

Brian Swenson

Peter Henrie

Tyler Bruford

Advisory Board

• Advisory Board Members
• Make a Donation
• Member List
• Past meetings
• Upcoming meetings

Courses

• eBusiness Lecture Series
• Management Consulting
• Web Analytics

Web Analytics Competition

• Contest Information
• Fall 2006 Winners
• Winter 2007 Winners

e-Business Plan Competition

• Contest Information
• Judging Criteria
• Winners 2006
• Business Plan Competition

Contact Us

• Rollins Center for eBusiness
• 574 TNRB, Provo, UT 84602
• Phone: (801) 422-2815
• Fax: (801) 422-3449
• E-mail: ebusiness@byu.edu