The eBusiness Center sponsors courses taught in the Marriott School of Management, and encourages student involvement in a number of e-business-related courses.
eBusiness Lecture Series (BUS M 384)
Lectures are from e-business leaders on subjects significant to e-business opportunities. -- 1.0 credits
Management Consulting (BUS M 495, ACC 557, ISYS 552)
This e-business consulting class offers opportunities to build your resume and develop valuable relationships with companies. In the class, you will be involved with completely professional consulting projects. Several students have obtained summer internships from the companies they consulted for. -- 3.0 credits
Web Analytics (ISYS 590R)
In January 2007, Web Analytics was taught for the first time by Dr. Liddle and Dr. Rogers. This class explores the use of web analytics tools to understand the use of a website. -- 3.0 credits
High-Tech Marketing (BUS M 441)
Topics include discovering the chasm, crossing the chasm, attaching the chasm, partnerships and customers, alliances and change, digital strategy, designing killer applications, information flow and commerce, managing knowledge, bringing insights to business. -- 3.0 credits
Internet Marketing (BUS M 457)
Topics include e-commerce strategies, technology concepts, internet business models, website development process, web metrics, generating traffic, legal and regulatory issues, applying classical marketing concepts to e-business. Offered fall and winter semesters. -- 3.0 credits
Enterprise Application Development (ISYS 413)
Overview of enterprise-level applications and infrastructure. Students are exposed to technologies used in enterprise applications through hands-on assignments and team projects. -- 3.0 credits
Advanced Web Development (ISYS 542)
Offered Winter Semester. Web development techniques, including server-side and client-side processing, database integration, and advanced browser techniques. -- 3.0 credits
Pre-requisite(s): ISys 403 (or equivalent programming experience), Integrated Management core.
Strategic Management of Information Systems (ISYS 561)
Information systems strategies, management of information systems, e-business, Web portals, and exploration of key issues of information systems in business. This course is open to advanced-standing undergraduates and graduate students, and is offered fall semester. -- 3.0 credits
Pre-requisite(s): Integrated Management Core
Introduction to academic research in Information Systems (ISYS 611)
Provides preparation for Ph.D. programs in Information Systems. Focuses on the nature of science, reviews key IS literature, explores research designs, and overviews academic careers in IS. -- 3.0 credits
Pre-requisite(s): Admission to the MISM program and the pre-Ph.D. track
Academic research in Information Systems II (ISYS 612)
Empirical and quantitative research methods; information systems research publication process; hands-on practice performing research; writing and submitting academic papers. Continuation of Isys611. Offered winter. -- 3.0 credits
Pre-requisite(s): ISYS 611
Internet Marketing (MBA 554)
Marketing strategy for business on the internet; marketing research, sales, and promotional concepts. -- 3.0 credits
Business Strategy in the New Economy (MBA 612)
Investigation of the effect of the internet on business and industry structure. New strategy opportunities and threats imposed by this new technology. -- 3.0 credits
High-Tech Marketing and Brand Management (MBA 657)
Developing and managing consumer and international products: product selection, line planning, brand management, packaging, market testing, government regulations, market launch and competitive strategy. -- 3.0 credits
Entrepreneurial Strategy (MBA 669)
Development and applications of strategies in emerging businesses with focus on strategic business models, capital acquisition, and competitive differentiation in new businesses, especially e-businesses. Students consult directly with businesses. -- 3.0 credits