Judging Guidelines
E-Business Judging Guidelines
The business plans submitted, as well as the presentation should be concise, understandable and interesting. Each round of the eBusiness Category will be judged using the following guidelines.
1. Role of Networked Information Technology
- Is it a a core component or is just another channel?
2. Potential for Growth Multipliers Due to E-Business
- The Network Effect (Metcalfe's Law) is a characteristic that causes a good or service to have a value to a potential customer which depends on the number of other customers who own the good or are users of the service
3. Innovation. (Potential for Disruptive Technologies). Your business must appeal to customers whose needs are not being met by the existent competitors in the market.The probability of creating a successful, new growth business is 10 times greater if you pursue a disruptive strategy rather than a sustaining one. You can be a disruptive innovator by creating a new market or by catering the lowest segments in the market. Ask youself:
- For a new market:
- Does the product target customers who in the past haven't been able to "do it themselves" for lack of money or skills?
- Is the product aimed at customers who will welcome a simple product?
- Will the product help customers do more easily and effectively what they are already trying to do?
- For low end segments in existent markets:
- Are prevailing products more than good enough? (If that is so, there is potential room for a low-end player)
- Can you create a different business model?
4. Impact on People & Society
- Ask yourself:
- What impact would your business model have on an everyday, ordinary person?
- Does your business plan have the potential to become the next Google or YouTube?
For all other questions contact us via email at ebusiness@byu.edu.