• Learning the Ways of Web Analytics
• New Students Starting at the Center

• Register for the FREE newsletter
• Submit ideas for future articles
• Become a partner with the eBusiness Center

• Newsletter Archives

• Contact the editor of the eBusiness Center Newsletter:

Ked Hamblin
574 TNRB
Brigham Young University
Provo, UT 84602
(801) 422-3598
prspecialist@byu.edu

July 2008

With more businesses jumping to the web, the face of marketing has changed forever. Today, web analytics can track mouse clicks, the number of visitors on a site, a visitor’s pathway while on a site, and a myriad of other things. This data is of extreme value. Businesses use is to optimize their web sites in an effort to increase traffic and conversion rates.

The BYU Marriott School of Management recognizes this trend and has designed a course to instruct students about it. The course, ISYS 590R, was designed to introduce analytics, their value, and how they are implemented on the web to students. Professor Clint Rogers, who recently taught the course for the second time, believes that the students are not the only ones who can benefit from the course.

“As it is a somewhat new and evolving field, I believe that the students I teach can have an impact in leading and shaping it in the future,” says Rogers on his blog. “So I am doing everything I can think of to get them invested into learning from and contributing to the leading experts and networks.”

Full article

New Webmaster for Rollins Center Aims High

While many students work a campus job to pay the bills, this is not the case for the Rollins Center for eBusiness’ newest webmaster, Kirk Ouimet. He sees more in his position.

I want to put the center on the map,” Ouimet says. “Our school is rated high for things like accounting. It would be cool to get them on the map for e-business as well.”

Full article