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Rachel Finley
574 TNRB
Brigham Young University
Provo, UT 84602
(801) 422-3598
prspecialist@byu.edu

Collective Medical Technologies Receives e-business Award

The Kevin and Debra Rollins Center for eBusiness at BYU awarded Collective Medical Technologies $5,000 for the best e-business plan at the Marriott School’s annual Business Plan Competition on March 31.

CMT created software for tracking patients who have a history of abusing emergency care.

“CMT’s business plan demonstrated strong elements of Metcalfe’s Law, also known as the network effect,” says John Richards, the eBusiness Center managing director. “Several plans had various aspects of e-business principles, but CMT stood out from the rest.”

Adam Green, Wylie van den Akker, and Anna Wengreen are the students behind Collective Medical Technologies, whose motto is “save lives through better technology in healthcare.”

Green, a senior majoring in computer science and the company’s chief information officer, has been involved with small software companies for the past five years. Van den Akker, the company’s chief technology officer, is also a computer science major and has worked in the production of web solutions since 1998—conducting freelance Internet programming on the side. Wengreen, the company’s vice-president of marketing and sales, will be completing her MBA with an emphasis in marketing and sales. She recently worked in market research positions for corporations such as Dell and KB Home.

“The Business Plan Competition has given us as computer science students a chance to explore business in a depth that will benefit our careers for the rest of our lives,” Van den Akker says. “It has given us an opportunity to trade ideas with the brightest minds in business. This interaction has inspired a significantly higher level of sophistication in our vision for CMT.”

The company’s product, the Emergency Department Information Exchange (EDIE), is an Internet service that enables authorized personnel—such as doctors, nurses, and social workers—to share information and treatment plans for patients who abuse or excessively visit care facilities.

From an e-business standpoint, CMT’s plan is appropriate because hospitals and clinics that subscribe to EDIE can increase profitability, prevent prescription drug abuse, and empower the treatment staff—consequently improving health care.