• Rollins eBusiness Center to Host Omniture Web Analytics Competition
• The Joys and Hardships of Starting a Business: The CMT Story
• Agilix Launches Innovative Approach to Education

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Rachel Finley
574 TNRB
Brigham Young University
Provo, UT 84602
(801) 422-3598
prspecialist@byu.edu

September 2007

Almost every major company in the world has a web site to market and sell its products. Few businesses, however, take the time to properly track how customers interact with the company’s web pages in an effort to make its site more user-friendly and effective. This fairly new approach to web site optimization is known as web analytics and is crucial to maximizing the profits generated through online business transactions.

Omniture, one of the world’s leading companies in the field of web analytics, has helped many high-profile businesses such as Ford, GM, Nike, eBay, CNN, Microsoft, and Wal-Mart incorporate web analytics into their web sites. Omniture’s success has forced them to always be on the lookout for new talent to help expand their company. For the past two years, the BYU Rollins Center for eBusiness has had the opportunity to partner with Omniture in this endeavor through the Omniture Web Analytics Competition.

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Adam Green and Wylie van den Akker were on cloud nine after their business plan, Collective Medical Technologies (CMT), won the 2006 e-business category of the Business Plan Competition. However, after this initial success they soon learned that building their new business would hold its share of ups and downs.

Full article

Millions of people throughout the world yearn for an education, but many do not have the resources to make it possible.

Agilix, with help from the Rollins Center for eBusiness, will make education more accessible through the launch of a social networking web site on 1 September, known as BrainHoney.

Full article