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Rachel Finley
574 TNRB
Brigham Young University
Provo, UT 84602
(801) 422-3598
prspecialist@byu.edu

November 2007

Engagement is a key to a successful business today, says Adam Edmunds, president and CEO of Allegiance Technologies. Edmunds, a BYU graduate of the Masters of Accounting program, stressed the importance of this and outlined eight steps on how to be a successful entrepreneur at a recent e-business lecture.

“What companies are trying to do now is move beyond loyalty and get to engagement,” Edmunds says. “A few companies that have engaged customers are Apple, Harley Davidson, Nordstrom, and you could probably think about a company that you are engaged with, where you go out of your way to tell people about them.”

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Four representatives from the Utah entrepreneur and venture capital community will be keynote speakers at the semiannual eBusiness Day event on Friday, 16 November. The event will start at 9 a.m. in 151 Tanner Building and will culminate with a raffle that includes an Apple iPhone.

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In April 2000, The Rollins Center for eBusiness launched its first web site, ebusiness.byu.edu, to provide a unique opportunity for partnerships among students, faculty, and members of the business community. Amazingly, this site at its inception took only fifteen days to complete.

Now seven years later, this web site has become a valuable asset to students, providing information on e-business related events, speakers, courses, and other resources. To keep the site running and properly maintained, the eBusiness Center hires a student as a webmaster. Last month, Ryan Gardner, an information systems student from O’Fallon, Illinois, became the newest webmaster for the center. Gardner sees his new position as a fortunate opportunity to learn more about technology.

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