• Omniture CEO Speaks on Running a Successful Online Business
• Former Logoworks CEO Shares Insights About Starting Online Businesses
• Omniture to Increase Prizes for this Semester’s Web Analytics Competition

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Rachel Finley
574 TNRB
Brigham Young University
Provo, UT 84602
(801) 422-3598
prspecialist@byu.edu

February 2008

In December, Josh James, CEO of Omniture, one of the largest public software companies in the nation that specializes in web analytics, spoke at the last center lecture for the fall semester. James, a former BYU student, encouraged students to filter the advice they get from others, to run a business their own way, and to primarily focus on sales.

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Until the great idea for a successful online business comes, start gaining experience now, says Morgan Lynch, former CEO of Logoworks, at a lecture in November as part of the Rollins eBusiness Center lecture series.

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Omniture has decided to up the ante for this semester’s installment of their Omniture Web Analytics Competition (OWAC). The winning team will not only be awarded the $5,000 cash prize, but each team member will also take home an HDTV. Additional prizes will also be given to the second through fourth place teams.

For the fifth time since its inception in fall 2005, the competition, which is co-sponsored by the Rollins Center for eBusiness, will allow students to learn how to use web analytics to maximize a web site’s performance. Omniture, a world leader in online optimization for many high profile businesses such as HP, Wal-Mart and Ford, will train students on its flagship software, SiteCatalyst. Student teams will take these skills and analyze one of Omniture’s actual client’s web sites in an effort to make it more user friendly and effective.

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