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Marriott School

Kevin and Debra Rollins Center for eBusiness

Omniture Web Analytics Competition

Competition Information


Questions? Email owac@byu.edu.

Schedule of Events

    A. Kick-off Event, Thursday, January 31st, 11:00am 280, TNRB

    B. Team Submission Deadline, Tuesday, February 5th by 5 pm

    C. Omniture University, Tuesday, February 5th, 7-9pm, 240 TNRB

    D. Prelim Judging Day 1, Thursday, February 21st, 5-7pm @ Omniture in Orem

         Prelim Judging Day 2, Friday, February 22nd, 11am-2pm, @ Omniture in Orem

    E. Finals, Friday, February 29th, 11am-2pm, 251 TNRB

Important Documents

  • Non-Disclosure Agreement – All team members must sign this document and submit it to the eBusiness center (574 TNRB) before the Team Submission Deadline.
  • Competition Information – Important information from the kick-off meeting, including the judging criteria.

What is the Web Analytics Competition?

The Omniture Web Analytics Competition is an event where student teams analyze an actual company’s web site using Omniture’s flagship software SiteCatalyst. After performing the analysis, teams then present their findings and recommendations to a panel of Omniture judges who in turn choose four teams to present at the competition’s final event.

Omniture is a state of the art Internet Marketing company that was founded in the 1990’s and has become the leading company of its type. The company was started by two BYU students and is located here in Utah Valley. Omniture currently employs almost 500 people and is always looking for more innovative and hard-working employees.

SiteCatalyst is a product that Omniture designed that tracks statistics on a company’s web site. Omniture then analyzes these statistics and makes recommendations to the companies to help them improve their internet marketing strategy. Their product is highly respected and Omniture’s clients include Wal-Mart, eBay, and Google.

The best part about this competition is that you don’t have to have any prior experience to enter. Omniture trains all the participants on SiteCatalyst, which in and of itself is a reason to enter. This training is invaluable and could be a difference maker come interview time. If you don’t have a team put together don’t worry. Not only will there be a chance to meet other students at the competition kickoff meeting, but even if you don’t decide to join a team we have had teams of one do very well in the past…even win!

So don’t miss out on the chance to gain amazing experience and a nice boost to your resume!

Questions? E-mail owac@byu.edu

Prizes

  • 1st place: $5,000 + HDTV
  • 2nd place: $2,500 + iPod Nano
  • 3rd place: $1,000 + iPod Shuffle

Winners

Rules

  • Groups may consist of a maximum of three students.
  • Each group member must be a current BYU student taking at least 6 credits this semester.
  • Executive MBA students and Executive MPA students cannot participate.
  • All group members must enter into a Non-Disclosure Agreement.
  • Groups may consult published works in the general field of web analytics.
  • Groups may not consult any Omniture employees during the course of the event.
  • No current employees of Omniture may participate in the event.
  • No current employees of the case client may participate in the event.
  • Groups may not contact any employee of the case client during the course of the event.
  • Groups may not solicit the help of other groups, students, professionals, etc.
  • Rules are subject to change.

 

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